Capital campaigns play an important role in a growing church. It is an opportunity to challenge members and regular attenders to give to a special cause, emphasis, or initiative that will likely take them beyond where they are in their faith journey today.
The seismic shifts taking place in churches is the method by which people choose to give. The days of paper and checks will pass with the generation for which they are an acceptable and standard means of exchanging currency. But for emerging generations, checks are a thing of the past. Bank drafts, credit cards, and debit cards have become the norm. We must not underestimate the impact this shift has in members' participation in the campaign giving process.
If your church is considering (or in the beginning stages of) a capital campaign, consider these 5 ways to incorporate online giving options into your funding model:
1. Allow givers to make their pledges online.
2. Include the online giving in all printed materials.
3. Provide an embedded link to pledge or give online in all electronic communication.
4. Print offering envelopes that identify online giving along with other giving options.
5. Promote re-occurring gifts and the benefit it brings to the church and the giver.
Including online giving in your capital campaign funding strategy is a must. When a member decides, in faith, to participate in a campaign giving opportunity, church leaders should work hard to make sure they can participate in ways that are familiar and comfortable. It is the easiest way to ensure he or she sticks with their pledge from beginning to end.
How did online giving affect a recent campaign in your church?