Five simple tips to increase year-end gifts
At ServiceU, we understand how critical year-end giving is to your budget. That’s why we compiled this list of five simple tips to assist your church in increasing online donations.
1. Make it easy to give
Put your giving button or link on your home page so that people can find it easily. If donors have to hunt to find the giving page on your website, the chances of them giving decreases.
2. Offer multiple payment options
People love to have options. By offering the ability to take payments by ACH/online checks, debit, and credit cards (which are the most used option for online giving), your donors can find the payment option that best meets their needs.
3. Accessible 24/7, even when your office doors are closed
By offering online donations from your organization’s website, your patrons will be able to give at any time. During the Christmas and New Year’s, it is often difficult to give in person, and it can be a challenge to staff your office with people to accept gifts from those who walk in or mail in their gift. And, those wanting to make a year-end gift for tax reasons can give right up to midnight on December 31. With online giving, your patrons can make a contribution even if your office doors are closed.
4. Allow donors to manage their own recurring giving
Provide donors with the ability to manage their giving and have total control over how they give, when they give, and how frequently they give. Finding a solution that sends auto reminders to donors before the recurring payment occurs can be helpful so that the donor can confirm the amount, increase or decrease their payment, or change the draft date with ease.
5. Use online giving technology that interfaces seamlessly with your website
It’s important that the look and feel of your church’s giving page matches your website and doesn’t appear to be supplied by another company. By integrating with your website seamlessly, the online donation page makes donors feel extremely comfortable.
Find out more about how TransactU can help you boost your year-end giving at www.ServiceU.com/FreeTransactU





