It’s hard to believe that we are already in October. Where did 2011 go? One thing churches are beginning to turn their attention to is year-end gifts. Many churches receive very large contributions at the end of the year which allows them -- many times -- to catch up to their budget goals or perhaps get a little ahead.
Since the bulk of the year-end giving activity happens during the last week of the calendar year, online giving provides the most options for people who are slow to make their final annual contributions to their church. That means if you don’t have online giving, you may be missing out on money intended to fund your ministry that it is going elsewhere simply because you don’t offer an online option.
People are looking to make a donation during the final weeks and days of the year, which is unlike any other time during the year. It’s a transaction. People are looking to give. Organizations and causes are looking to receive those final, often critical annual gifts. Some nonprofits receive 25 percent or more of their total contribution at the end of the year.
If your church, school, or nonprofit doesn’t offer online giving, it’s easy and simple to begin. Most of our clients are up and running in five days or less. Online giving may not create dollars, but its availability to donors and supporters ensures they are able to make their final gifts to the organizations that are at the top of their list; organizations like you.
How are you incorporating online giving into your year-end giving strategy?