Leading On-Demand Event Management Software Provider, ServiceU, Profiled by Microsoft for Innovative Technology Implementation

Memphis, TN, July 19, 2006—On-demand event management software provider, ServiceU Corporation (www.ServiceU.com), is in the business of organizing, protecting and maintaining valuable data for its 1,000 plus clients that include churches, nonprofits, universities and theaters. Profiled for a customer solution case study, Microsoft Corp. has recognized ServiceU for its innovative use of Microsoft SQL Server 2005 to implement database mirroring for geographic redundancy. Currently, ServiceU is one of the first on-demand software companies using this innovative and exciting technology to preserve client data and enhance availability. Additionally, ServiceU is one of the first 20 companies worldwide utilizing the Database Mirroring feature of Microsoft SQL Server 2005 Enterprise Edition Service Pack 1.

ServiceU upgraded to Microsoft SQL Server 2005 due to its need to deploy a mirror of its Memphis-based servers to its newly opened Atlanta datacenter as a part of its commitment to ensuring greater availability and reliability of data to clients. As one of the first on-demand software companies utilizing this feature across such a great geographic distance, ServiceU was selected by Microsoft as a case study for SQL Server 2005 Service Pack 1.

“We feel that the geographic redundancy we get from SQL Server 2005 Database Mirroring provides us with a tremendous strategic advantage,” says Tim Whitehorn, CEO and founder of ServiceU Corporation. “We know that significant downtime for our customers would not only cause them an inconvenience, it would have a serious marketing impact on us. We view our network’s reliability and redundancy as a major strategic factor that gives us an incredible advantage over much larger competitors in our market.”

ServiceU considers providing the best service possible to its customers as the foundation of business success. After analyzing all the options, it was determined that Microsoft SQL Server 2005 was the most economical and efficient way of providing geographic redundancy.

“We recognized that our business is delivered completely across the internet, and if we were to have an infrastructural problem it would adversely affect the customer’s experience,” comments David P. Smith, Chief Technical Officer of ServiceU Corporation. ‘We opened our disaster recovery data center in Atlanta last year and began moving forward with plans to mirror our databases to that site for maximum security and availability of client data.”

ServiceU holds high standards for all of the technologies used to create and provide its services, which is why ServiceU chose to be one of the first companies to implement Microsoft SQL Server 2005 Database Mirroring. This project has produced many benefits for ServiceU’s clients, including: 1) ensuring worldwide access to client data through geographic redundancy, even in the event of a natural or man-made disaster, 2) scalability to support future growth, 3) online indexing to reduce impact on users during database maintenance, and 4) enhanced developer productivity as ServiceU creates and maintains its applications.

“Everything we do in our business—from transaction processing, to supporting our applications with business logic, to data storage—is dependent upon our databases,” adds Smith. “We are realizing rapid growth, so we need to ensure our infrastructure can support us well into the future.”

Helpful Resources:

• Microsoft SQL Server Customer Solution Case Study on ServiceU
• Press Release: Microsoft Releases SQL Server 2005 Service Pack
• Windows Server System Newsroom

For more information on ServiceU Corporation, please visitwww.ServiceU.com, email info@ServiceU.com, or call 1-888-638-7439.