How to Introduce Online Giving in Your Church

Sometimes the conversation (and even controversy) surrounding the decision to offer online giving in church is so heated that the actual introduction of online giving becomes anti-climatic. But we can’t overlook how important it is to make a good first impression.

No one wants to implement the technology needed to offer online giving and then keep it a secret. That would be a complete waste of time and money. How can a church leverage online giving as a positive and “approved” channel through which a member can give? It’s not as difficult or complex as you might think.

Consider these three steps to introducing online giving in your church:

Step One. Encourage the pastor and deacon body (or most influential lay leadership body) to give their tithe online one Sunday. This lets any skeptical onlookers know that their core leadership of the church believes that online giving is a viable and “blessed” giving channel.

Step Two. Mention online giving as part of your offertory time. People will need to be reminded that online giving is available. Visitors may not even know where to go, so it’s a good idea to encourage them to visit your Web site to click on the “give online” button. Churches who use ServiceU also get the ability to give via their smartphone or tablet computer. That means -- if cellular or wifi service is available in your sanctuary -- the member or visitor can give online immediately.

Step Three. Include printed information in your weekly bulletin, add a special line to your offering envelopes, and be sure to include a link and a reminder to give in every electronic communication piece that is sent to your membership.

Just like you still have to remind people about service times, special events, and specific missions giving opportunities, you’ll need to remind your congregation about online giving regularly. The good news is that giving online is easy; it’s remembering that everyone needs to be reminded that can be difficult. It won’t be long before it becomes a natural part of your encouragement to give.

What steps did you take to introduce online giving in your church?

P.S. If you’re still deciding whether or not online giving is something your church would like to participate in, don’t miss 9 Questions Your Already Asking About Online Giving. This free eBook from ServiceU is designed to help your staff or lay committee make the right decision for your church when it comes to online giving.